Glow Journal Creative is a boutique copywriting and creative studio, the content creation subdivision of the Glow Journal brand created by beauty editor Gemma Watts.

Based in Melbourne and launched in 2016, Glow Journal Creative specialises in copywriting, crafting a unique voice for your brand, editorial content, photography and creative consultation across the beauty, wellness, fashion and design spheres. Gemma’s background as both a beauty and fashion editor gives her an expert edge and a deeper understanding of what’s truly necessary to create content that moves product.

Gemma Watts has been a part of Australia’s media landscape since early 2012, working as a journalist, photographer and MC across the fashion and beauty spheres.

Since launching Glow Journal in 2016, Gemma has created written and photographic content for companies including MYER, Estée Lauder, L’Oréal Paris, By Terry, Omorovicza, Paula’s Choice Skincare, La Roche Posay, Frank Body, Tom Ford and Bobbi Brown, appeared in video content for Mecca Cosmetica, La Mer and Bisous as well as regularly contributing beauty articles to several print and digital publications.

September 2018 saw Gemma launch the Glow Journal podcast, giving listeners a behind the scenes look at the real business of beauty. The podcast reached Number 1 on the iTunes Arts Chart within hours of launching, peaked at 14 on the national iTunes Chart across all categories that same day and was featured in the Number 1 spot on iTunes’ New & Noteworthy after just two episodes.

Prior to launching Glow Journal, Gemma held her role as Fashion Editor at Couturing.com for close to 5 years, spending 2 of those years working simultaneously as a contributing Beauty Writer and eventually Editor for L’Oréal Paris Australia’s advertorial website.

Gemma’s MCing experience has seen her host the month-long Melbourne leg of MYER’s ‘Find Your Feeling’ beauty event series, Zoe Foster Blake’s LOVE book launch comprising a one hour “in coversation” between Gemma and Zoe, and present as a key note speaker at both Facebook’s 2018 Beauty Summit and Business Chicks’ 2018 ‘9 To Thrive’ conventions in both Sydney and Melbourne. Gemma has also hosted beauty events and workshops for brands including Armani Beauty, Sephora, Nude by Nature, Innisfree, Chemist Warehouse and Brazilian Butterfly.

Let’s work together. Please get in touch via the form on our Contact page, or send an enquiry to:
gemma@glowjournal.com